Privacy Policy

OVERVIEW

Minnie & MAE is committed to protecting the privacy of our customers and other third parties who provide their personal information to us.

Our policy for dealing with your personal information is explained below.

Our Privacy Policy was last updated in January 2020 and includes disclosure of matters set out in the Australian Privacy Principles and the New Zealand Privacy Principles.

PERSONAL INFORMATION WE COLLECT

When used in this policy, “personal information” has the meaning given to that term in the Privacy Act 1988 (Cth).  Personal information generally includes any information that can be used to personally identify you and includes Order Information, Device Information and Other Information as outlined below.

Order Information

Additionally when you make a purchase or attempt to make a purchase through the website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and payment providers), email address, and phone number. We refer to this information as “Order Information”.

Device Information

When you visit the website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org
• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

We may also collect information from you that is not personal information because it does not identify you personally.  This information is normally retained with your personal information and may include:

• A list of products and services you have purchased from Minnie & MAE. This may include your shopping history, product types, designs, or other attributes of products and services we have provided to you or may provide to you in the future.
• Information we require to deliver, service or fulfil warranty obligations for products or services;
• Your marketing preferences, including the type of marketing materials you wish to receive and the method of delivery (email, SMS, direct mail, or other);
• Information you provide to us via our website, contact forms, or directly to team members in relation to our products and services.

PURPOSE OF COLLECTION OF YOUR PERSONAL INFORMATION

We collect your personal information for the primary purpose of being able to fulfill any orders placed through our website.  In addition we collect your personal information so that we can carry out the following actions (each a Purpose):

• To provide you with products and services that you have requested from us (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations);
• To answer your questions and provide you with information or advice;
• To interact with you via social media and digital marketing;
• To create orders, transaction records, agreements for the sale of products or services, accounts, tax invoices or receipts;
• Provide your personal information to third parties that assist us in providing products and services you have requested, such as delivery service providers and fulfilment managers;
• Carry out administration, marketing, planning, procurement, product and service development, quality control and research to improve the way Minnie & MAE and its related bodies corporate and service providers provide products and services to you;
• To help us screen for potential risk and fraud (in particular, your IP address) and more generally to improve and optimize our website (for example, by generating analytics about how our customers browse and interact with the website, and to assess the success of our marketing and advertising campaigns;
• To consider and respond to complaints made by you; or
• To comply with laws or regulations or to comply with any directions given by regulators or authorities.

Inability to Collect Personal Information

If we are unable to collect your personal information, some or all of the following may occur:

• We may be unable to provide products or services to you, to the requested standard or at all;
• We may be unable to communicate with you to provide information about products and services that you have purchased from us, or may intend to purchase in the future;
• We may be unable to tailor the content of our marketing communications to suit your preferences; or
• Your experience when interacting with us may be delayed or not as efficient as you may expect.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example we use:

• Shopify to power our online store. You can read more about how Shopify uses your Personal Information at https://www.shopify.com/legal/privacy.
• Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
• Australia Post to help us fulfil your orders including the communication of your tracking number.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

UNSOLICITED INFORMATION

We endeavour to only take information from you which is reasonably necessary for our business functions. If you send us personal information that we have not requested, or we determine that the personal information you have provided to us is not reasonably necessary or directly related to any of our business functions or activities, we may de-identify or delete this information without notifying you to protect your privacy.

HOW WE COLLECT YOUR PERSONAL INFORMATION

Normally we collect information from you directly, unless it is unreasonable or impracticable to do so.

Collection of your personal information can occur through the following interactions:

• When you subscribe to Minnie & MAE to receive marketing emails;
• When you access and use our website, or interact with us via social media or digital media;
• When you provide information to our team members;
• When you complete purchase orders, registrations, requests or applications for our products or services (by phone, in person or electronically); or
• When you communicate with us directly (by email, telephone, direct mail or any other means).

HOW WE HOLD YOUR PERSONAL INFORMATION

We may hold your personal information in either electronic or hard copy form.  If you provide information to us electronically we retain this information in our computer systems and databases.  This includes computer software programs, internet servers, and hosted internet solutions provided by third parties.  If you provide information to us in hard copy (paper) this information is normally retained in our files and a copy is made to our electronic files.

DISCLOSURE OF YOUR PERSONAL INFORMATION

Your personal information may be disclosed in connection with any Purpose to any of the following:

• Our employees, contractors or service providers, to the extent reasonably necessary to fulfil our obligations to you.  This may include internet service providers, IT systems administrators, mailing houses, couriers, payment processors, and data entry service providers;
• Our business advisors, including lawyers, accountants or other professional service providers, to the extent reasonably required;
• Suppliers and other third parties with whom we have commercial relationships, for business, marketing and related purposes;
• For any other purpose permitted by law.

Your personal information will not be shared, sold, rented or disclosed other than as described in this Privacy Policy.

SECURITY

We ensure security measures are in place to safeguard and protect your information.  This includes taking reasonable steps to ensure your personal information is protected from misuse, loss, unauthorised access, modification or disclosure.

DIRECT MARKETING

We may send you direct marketing communications and information about products and services offered by us via the channels you have nominated. This may include, but is not limited to, email, SMS, regular mail, social media and other digital channels.

If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so.

By consenting to receive email marketing communications from Minnie & MAE, you may also receive access to a range of exclusive offers and rewards not available to the general public.

You may opt out of receiving marketing communications at any time by responding via the channel in which you received the marketing communication, or by contacting us (see contact information below).  You can unsubscribe from emails by clicking the unsubscribe link on the footer of the email communication you have received.

We do not provide your personal information to any other organisations for the purposes of direct marketing.

HOW YOU MAY ACCESS YOUR INFORMATION

You may access your personal information held by Minnie & MAE by submitting a request to us using the 'Personal Information Request form' which can be accessed here

Normally we will provide a record of your personal information to you via your preferred contact method (phone, email or mail), and we may charge a fee.

If your request is unlawful or may interfere with the privacy of others we may reasonably refuse to provide access to your personal information.

CORRECTION OF YOUR PERSONAL INFORMATION

If you would like us to update or amend your personal information, please contact us and we will make the requested amendments.

We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.

COMPLAINTS

If you feel your privacy has been breached, please contact us using the contact information above setting out the circumstances and reasons for your complaint.

Our team members will acknowledge receipt of your complaint within 24 hours, and will normally respond to your request within five (5) business days.  If your complaint is complicated or requires further investigation our response may take additional time to finalise.

We will respond to you by your preferred contact method if you have indicated one.

OVERSEAS DISCLOSURE OF PERSONAL INFORMATION

We may disclose your personal information to third parties and service providers located overseas in connection with a Purpose.

We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information.

Your personal information may be disclosed to the following locations:

• the United States of America and Canada - for database management services in connection with our e-commerce platform, marketing, social media and data management programs; and
• the country in which you nominate as a delivery address - for order fulfilment (if not within Australia), if you have ordered products or services from our online store and require delivery to an address in that foreign country.

CONTACTING US

If you would like to contact us in relation to this Privacy Policy or your personal information please contact us using the 'Personal Information Request form' which can be accessed here

We may update our Privacy Policy from time to time.  Amendments will be published on our web page https://www.minnieandmae.com.au/policies/privacy-policy